The importance of brand management in the industry

Date26-01-2022 - 26-01-2022 Date

Online | 15:00 - 15:30 h | 30 minutes

Tekniker Sharing Events, webinar, brand management, industry

Itziar Cenoz
Director of Marketing & Digital Business

Although intangible assets cannot be seen or touched, they do exist, they are important and must be managed.

It is in this context that a brand is a crucial element in terms of generating trust in industrial environments in which complex products and processes can be found that are difficult to put across.

This webinar will address brand management from a global perspective and underscore the different elements to be worked upon and the phases involved.

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